You betcha! Ignore product launches at your own peril. If you become a real student of product launches you will learn monument things that will vastly help your online career. The first thing to pay attention to is the free videos, pdf’s, software and/or other goodies that are released in the pre-launch phase. Smart marketers will give away some really valuable content these days. Many times these materials are excellent. Sometimes you will find yourself saying “That is incredible that they did not keep that to themselves.” Just remember, that delivering really great content is part of the launch formula.
The big time marketers as well as smaller marketers have all learned from Jeff Walker on how to do really successful product launches. Some of the latest big launches from Frank Kern, Andy Jenkins, Eben Pagan and many others all had Jeff Walker’s fingerprints on them. It does not matter whether you bought the products or not you could learn a whole lot from those launches.
Some of the items you can learn from product launches are video techniques, email techniques by watching you in-box, timing issues, heck, if you pay attention closely you scan spot mistakes or even disasters. The truth is every product launch has some problems but it all works out fine in the end. Speaking of product launch disasters, we guarantee that you will like this video from Jeff Walker http://internetmarketingmythbusters.com/jeff_walker
Enjoy your day and stay ready to learn from product launches. That knowledge will really help you when you are planning your own product launch. Right now, we are working on our product launch which will be happening in the fall time 2010. Be watching for the “Internet Marketing Myth Busters Select Summit.”
Get out there and make the world a better place,
Dan Tredo and Glen Wayne
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